Epic of Gilgamesh a Hero Essay - 1615 Words

People have been fascinated by tales of heroism for centuries. In ancient Mesopotamia, heroes give people hope and comfort, and fill them with strength. Ancient Mesopotamia is filled with tales of heroes- mighty warriors battling monsters, men ready to risk life and limb to save their true love or to fight for their nation. Still, there is a great difficulty that lies in defining what a hero truly is. Strength alone does not make a hero; nor does intelligence. Moreover, the Epic of Gilgamesh truly defines the definition of a hero. Gilgamesh is portrayed as a true hero through his skill, intelligence, willingness to die, reverence, and his respect for death. Throughout the entire epic, Gilgamesh demonstrates outrageous skill as a†¦show more content†¦He rows so hard and fast that is says, â€Å"Half way through all that pulling, Gilgamesh had worn the oars to bits.† Even Utnapishtim could not believe what he saw and says, â€Å"I do see, but I am blind. I do know, but cannot understand how he behaves like the beasts of here and there.† All of these things prove that he has the skill of a warrior and leadership ability beyond imagination, but that is not all that is required to be a hero. Intelligence builds the basis of a heroic individual, as well. Gilgamesh was a very intelligent leader. He shows throughout the entire epic a sense of foresight that keeps him safe and his city powerful. It is known, that a good leader must prove that he is powerful, and that he can defend his people in the best way possible. Gilgamesh knew that by fighting the terrible beast Humbaba he would prove to his people that he was strong and powerful and could out wit even the strongest beast. He tells Enkidu that, â€Å"All glory will be ours if now we conquer this unprecedented foe and risk the woe that frightens others.† He also shows foresight by respecting his mother’s wisdom when she told him that Enkidu was his true friend. Additionally, throughout the entire epic Gilgamesh looks to his mother, â€Å"who is wise and worries not,† for advice and counseling on things to do and the right paths to take in his life. Looking to those who are wise and more intelligent, isShow MoreRelatedEpic Of Gilgamesh : The Epic Hero1641 Words   |  7 PagesGilgamesh is an ancient Mesopotamian hero, featured in the famous tale of â€Å"The Epic of Gilgamesh†, who embarks on a perilous quest for immortality. This idea, â€Å"†¦touches on the most fundamental questions of what it actually means to be human†¦Ã¢â‚¬  (Homer 33), and gives us light into the minds of the people during the era. Gilgamesh’s tale gives us a glimpse at how the people of that day viewed a â€Å"hero†, and allows us to reflect upon what we consider a â€Å"hero† today. Using the Epic Hero Cycle, I will analyzeRead MoreThe Hero Of The Epic Of Gilgamesh911 Words   |  4 Pagesstereotypical, sympathetic hero; the Batmans and Supermans who lose their parents in tragic circumstances and devote their lives to vanquishing evil. That however, is not the way heroes have always been portrayed. When we look at The Epic of Gilgamesh we see the archetype of every hero since, however, we are not overcome with a desire to see Gilgamesh succeed. On the hand, if we fast forward two thousand years and look at a hero from Africa named Sundiata who is very similar to Gilgamesh in many aspects, weRead MoreThe Hero Of The Epic Of Gilgamesh1759 Words   |  8 Pages In the â€Å"Epic of Gilgamesh†, it is easy to conclude that Gilgamesh, the protagonist of the story, is the hero. In â⠂¬Å"Like Mayflies in a Stream†, Gilgamesh is merely a scary person who appears in the story here or there rather than being the protagonist. Instead, Shamhat is the main person that the story focuses on, but the book is imprecise on one hero of the entire story. There are numerous characters that could reflect hero aspects such as going on a quest, having another to help guide them, or facingRead MoreThe Epic Of Gilgamesh : The Jeopardy Of A Hero1271 Words   |  6 PagesThe Jeopardy of a Hero The Epic of Gilgamesh was an epic poem from ancient Mesopotamia. The Epic of Gilgamesh, is often known as the earliest surviving great work of literature, by an unknown author but translated by N.K. Sanders. The epic poem, tells a creative story about a bold hero named Gilgamesh. The Epic of Gilgamesh is a story that takes place in Summer of Uruk, in the Middle East around 2700 B.C. Gilgamesh is half man, half god. Enkidu, Gilgamesh’s friend is a man that was created fromRead MoreThe Characteristics Of A Hero Journey In The Epic Of Gilgamesh1035 Words   |  5 PagesIt it no surprise that the hero story is present in a variety of the arts ranging from the earliest surviving work of literature, to children’s books, to modern day motion picture masterpieces. The characteristics of a hero have withstood the test of time, and remained remarkably similar. Traits of a modern day hero can be traced back to â€Å"The Epic of Gilgamesh† which dates back to two-thousand BC. This reflects the power of a hero and its message that it portrays to audiences of all ages and backgroundsRead MoreA Hero in the Epic of Gilgamesh and The Novel Monkey1858 Words   |  8 Pages Hero is a word that is commonplace in our society. We seem to always be able to turn on the latest news story and find the newest local man who saved that beautiful kitten from that building that was burning down. When we say hero a vast array of different definitions come to people’s minds. Our definition of hero in our world is most definitely not a constant. In the Epic of Gilgamesh and the novel Monkey many would consider the main characters and their strongest companions nothing close toRead MoreThe Hero s Journey From The Epic Of Gilgamesh942 Words   |  4 Pages Gilgamesh was a powerful king of Uruk an ancient city in Sumer now known as Iraq. Created by the gods, Gilgamesh was 2/3 god and 1/3 man he thought of himself as undefeatable, and carried himself immorally, taking advantage of his people. Being tired of this the people of Uruk began sobbing, and the goddess Aruru heard their cries and created Gilgamesh s equal Enkidu. Together they would go on to venture into battles, one of which leads to the death of Enkidu that brings Gilgamesh to his veryRead More Comparing the Hero in Epic of Gilgamesh and Homers Iliad Essay730 Words   |  3 PagesThe Hero in Epic of Gilgamesh and the Iliad    One and the same lot for the man who hangs back and the man who battles hard. The same honor waits for the coward and the brave. They both go down to Death, the fighter who shirks, the one who works to exhaustion. (IX,385-88) Thus muses Achilles, one of epic poetrys greatest heroes. Epic poetry, one of the earliest forms of literature, began as an oral narration describing a series of mythical or historic events. EventuallyRead MoreOdysseus Or Gilgamesh - Will The Real Epic Hero Please Stand Up?1640 Words   |  7 PagesOdysseus or Gilgamesh - Will the real Epic Hero please stand up? â€Å"Gilgamesh went to the entrance into the mountain and entered the darkness alone, without a companion. By the time he reached the end of the first league the darkness was total, nothing behind or before. He made his way, companionless, to the end† (Book 9 p. 51, The Epic of Gilgamesh). In The Epic of Gilgamesh, an epic poem translated by N.K. Sanders, Gilgamesh is a character who is by all accounts an epic hero. As a person of nobilityRead More Creation, Flood and the Hero in Epic of Gilgamesh and Book of Genesis of the Christian Bible1020 Words   |  5 PagesCreation, Flood and the Hero in Gilgamesh and the Bible    The Epic of Gilgamesh compares to the Bible in many different ways. The epic has a different perspective than the Bible does. This paper is a contrast and comparison between the two books. The three main points of this paper will be the Creation, Flood and the Hero.    The way these two books start out is creation. This is the first similarity that we can state. God created man out of the earth, â€Å"In the beginning God created

Promotion and Price Analysis Free Essays

The product chosen for its promotion campaign analysis is instant coffee Nescafe produced by Nestle. Before analyzing the promotion campaign, it is important to determine the target audience of Nescafe. In the major part coffee is usually preferred by both male and female at the age of   20 to 45 approximately. We will write a custom essay sample on Promotion and Price Analysis or any similar topic only for you Order Now Children are usually not allowed to drink much coffee, since caffeine is believed to provoke special hyper reaction. Older people, in turn, are trying to avoid coffee because at this age they are taking special care for their health. Thus, the typical segmentation in the sector can be represented in the following way: Demographic characteristics: men and women from 20 to 45; single/married/married with children; elderly people who prefer decaffeinated coffee. Economic: low, middle and premium segments; Consumption habits: regular buyers, random buyers; those who prefer to drink coffee at coffee bars/ those who prefer to drink coffee at home / those who prefer take-outs;   those who prefer to drink coffee alone/ in a company; psychographical characteristics: people who lead active style of life/passive style of life; people who prefer status/price/taste/convenience; businessmen/students/working people. (Cateora, 1990, p.116) As for Nescafe its target segments are: 1. Married and married with children people who prefer to drink coffee alone at home and buy instant coffee on a regular basis. It is caused by the fact that those people are oftentimes busy and they do not have time to brew their coffee. Moreover, those who have children usually face the problem that if they leave the coffee in the coffee machine, their children might tempt to drink it. 2.Students who simply do not have coffee machines and prefer instantaneous coffee, which they can easily make at any given time. Thus, we can see that Nescafe is aimed for younger audience as its core segment.  Ã‚   Targeting the younger audience as its core segment, it is very important for the company with such a strong brand as Nescafe to distinguish the core values for this type of customers. Such values are individuality, independence, pleasure, self-confidence. Thus, the brand is positioned as the one, which has extraordinary taste that you want to enjoy every day. The slogan sounds like â€Å"Don’t let anyone prevent you from enjoying your favorite taste†. The company emphasizes both functional qualities of the product, as well as special feelings that it gives to the customers – pleasure, comfort, and the whole imaginary world that you want to enjoy over and over again. Nescafe is really aimed to be â€Å"Your favorite taste,† as another slogan states. Thus, we can see that Nescafe is professing more individualistic values. However, Nescafe is still perceived as a caring, charming brand, though it gives self-confidence and assures good taste. People choose this brand as they trust its long-standing reputation and think this brand is very reliable. Moreover, it is quite affordable as well. Since it cares about people, Nescafe, as it was mentioned before, presents something for everybody – a wide range of choice from different type of product to different sizes and prices. Having analyzed the positioning of Nescafe, it is easier to determine the key messages that are being delivered via different channels of communications. The first channel of communication is television with large-scale advertising. The key message that are being delivered is that Nescafe is a wonderful taste that needs to be enjoyed and enjoyed. Global commercial portraying woman in a peculiar garment trying to become unnoticed by her husband to be able to enjoy Nescafe alone is the best proof of that. Thus, we can see that brand managers of Nescafe are emphasizing physical qualities of the product, specifically its taste. However, the TV with its ability to show the wide range of colors, sounds and images is also chosen to make people feel and understand the sophistication of Nescafe’s taste. It was already mentioned that Nescafe is positioned as a premium segment coffee (despite subbrand Nescafe classic). That is why it is crucial to transmit to the audience the very special qualities, the originality of the brand. Thus, on of the original feature of Nescafe appears to be its sophistication, its elite taste. The commercial is trying to convey that if you drink Nescafe, it means that you belong to the chosen circle of people who have exceptional taste, namely elite. The second channel of communication is Internet. In fact, Nescafe has its own web-site separate from the site of the producer Nestle. Nescafe site was created in order to give its target audience ampful information about the product and the brand in particular. It has the description of all the existing types of Nescafe (subbrands), about the new products that appears in the product line. It also tells about the coffee as a physical substance, about its nutrition etc. Thus, the main message that is being delivered via Internet (including Internet advertising) is that brand Nescafe is so diverse, that everyone can find something that suits him/her the best wether it is Necafe Colombie or Nescafe Gold. The message stimulates to try Nescafe and to match the desire with the available product brand. Finally, the third channel of communication is publicity. The latter is achieved by creating different kinds of informational grounds. It can be sponsorship of certain events that are covered by different types of media. It can be informational articles discussing the problem of coffee-drinking. It can also be different special events that are also covered in media.   For instance, in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house. The evnts was transmitted via TV. This was a great informational ground and thus the cause of publicity. The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand. Thus, drinking Nescafe one can be sure of its exceptional quality. In other words, publicity is aimed to ensure good reputation of Nescafe and ultimately to form a strong brand loyalty of customers. As for pricing, it is not dependent on the life cycle of the product. Coffee is a product with an extended life-cycle since the taste and the quality of it are unique, and the customers are usually loyal to the brand that can ensure the same quality taste over and over again. Therefore, the pricing of Nescafe is based upon its segmentation. Simply saying the premium segment brands such as Nescafe Gold, Nescafe cap Colombie, Nescafe Alta Rica cost more. They are aimed at elite target audience with more than average level of income. Similarly, there is also an offer for the lower income level people who cannot afford buying premium segment products.   This offer is called Nescafe Classic, which is substantially cheaper than brands mentioned before. Thus, we see that Nescafe pricing strategy is more of a marketing tool that allows to cover more of a target audience. Yet, the key target audience for Nescafe still remains people with more than average income segment that can afford buying elite products. In conclusion, it is important to say that Nescafe is aimed to embrace as big audience as possible. However, its primary focus is on younger people with middle and high income, who are self-confident, active and enjoy pleasure. The company positions its brand as the one giving tempting taste that you want to enjoy. Since the brand is designed to embrace wide circle of customers, the company uses differentiation while pricing the product, giving its customers the opportunity to choose from different types and sizes. The key messages that Nescafe is trying to deliver depends on the channel of communication. yet, the main messages emphasize Nescafe’s exceptional taste, reliability of the brand and its peculiarity varying on the subbrand, so that everyone can find something that suits him/her best. References Applbaum K. â€Å"The Marketing Era† Routledge, New York, 2004 Brown S. â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London, 2000 Cateora P. †International Marketing†, 7th ed. Irwin, Homewood, IL, 1990 Laforet S. (1999)  «Managing Brand Portfolios: Why Leaders Do What They Do† In Journal of Advertising Research, vol.39, p.23 Parsons A. (1996) â€Å"Nestle; The visions of local managers† In The McKinsey Quarterly, no.2, pp.21-22 How to cite Promotion and Price Analysis, Essay examples

Essay on Family History My Family Essay Example For Students

Essay on Family History : My Family Essay Family History: I come from a big, loving, catholic family. We are all very close and friendly to each other and to the ones around us. Making friends comes easy and we tend to treat everyone like family. We see the good in everyone and welcome anyone with open arms. Anxiety, depression and alcoholism do run on both the maternal and paternal sides of my family. I have not been medically diagnosed with either depression or anxiety but I do present signs and symptoms of both. Unfortunately, my family does not believe in medical intervention such as therapy and medication when it comes to mental stability. Due to my family’s beliefs in such things, it is hard to seek support when it comes to getting help and treatment from them. Onset: I noticed I was different from everyone else when I realized that being home alone scared me. It was easier to be home during the week because I would work all day, go visit friends, or go home and sleep. I found it hard to be home on weekends because I did not have anything to keep me occupied. I felt my anxiety become a problem during the weekends. I would always find reasons to go home and visit my family. Once I was home my anxiety still would not subside. Although I was with family and that is what I wanted, I felt very secluded and alone. Even though I knew my family would be understanding, loving, and supportive about the situation, I did not want to taint my family with this new information about what had happened. I knew my family would try and understand and I would have their sympathy, but none of them have gone through something like this, so there was no way of relating. I found that I would seek attention and support from my family however, I felt it was not the attention or support . . that may trigger my PTSD symptoms. These therapy sessions have provided me with the tools and techniques needed to relieve stress before allowing it to affect my everyday life and relationship with loved ones. The medications I was directed to take are anti-depressants and anti-anxiety. I was directed to take anti-depressants once daily, this helps to regulate my mood, sleep and how I interact with people. I take my anti-anxiety medications as needed, this helps me to relax when I feel like I am in a situation I can not handle. This medication helps slow down my central nervous system, relieve anxiety, and helps to be able to take deep breathes. Fortunately, this treatment plan is designed to gradually help me learn to use the tools and techniques to cope on my own without the need of therapy and medications. Which will help me to live a healthy and care free life.