Pandora Marketing Strategy Essay

Pandora has often been heralded for it’s great success in word of mouth and viral marketing. By 2012 Pandora had accumulated 100 million+ active and registered users, most of which had been acquired organically. According to an interview with Matt Nichols, Pandora’s Director of Marketing, Pandora success comes from providing a personalized service that it’s ‘competitors’ simply don’t match up to. â€Å"You can create personalized radio stations that play only music you’ll love†¦ help you discover music you’ll enjoy and only play you songs that you want to hear (http://geekcast.fm/archives/semcast-5-search-engine-marketing-at-pandora-with-matt-nichols/). It is this model of personalized radio to for todays listeners who like their music how, when, and where they want it and all of that for free, that has allowed Pandora to remain the largest player in online radio. Search In 2005 Pandora began a highly successful paid search campaign that ran for a little over three years. Through search optimization and paid advertising through popular search engines such as Google and Yahoo! Pandora was able to draw in a larger listening base. Unfortunately the campaign was shut down after a few years because the cost of advertising had begun to lower the margin for revenue, whose unit of monetization is based on cents per listening hours. Email Success in Pandora’s email strategy has been found by limiting emails sent to users on the basis of information relevant to their personal account, such as adding artists to a particular station. According the Nichols â€Å"It’s really about delivering information that is relevant, rather then killing the user with over emailing.† (http://amatv.marketingpower.com/pandoras-word-of-mouth-marketing) Integration Pandora reaches listeners who use desktop computers, laptops and mobile devices (e.g. smartphones, tablets) through its website and mobile apps respectively. Additionally, the company has partnered with several car  manufacturers such as Ford, Lincoln, Mercedes-Benz, MINI, BMW, Hyundai, Toyota, Lexus, Honda, among others to integrate its online radio service with automotive sound systems. Such strategic alliances do not generate any sort of revenue for Pandora but increase its exposure and utilization. oPandora’s advertising sales force in 2012 was 75% larger than a year earlier with five teams that focus on different platforms. The purpose of such increase has been to grow ads revenue faster than listener hours in order to offset the high royalty costs that those hours imply.

Motorolas Chances in the Wireless Market as of Today Case Study

Motorolas Chances in the Wireless Market as of Today - Case Study Example The market today is rapidly changing as the rise in technology continually affects the future of the use of the mobile technology. Most mobile companies have come up with mobile devices in order to match the harsh competition in the market, just like the Motorola Company. Motorola has hit the wireless market remarkably by its contribution with the wireless devices. The Company has made wireless network infrastructure including the handheld computers, mobile phones, and other security management softwares. Their products are made designed to offer flexibility in the current global network. They provide communication in the real time, which is fundamental to providing solutions to today’s challenges (Burda 2). The Motorola Company has moved up to embrace the wireless technology that is today the common means of communication. So far, the Motorola Company has grown up to meet the competition in the wireless market. Motorola has not only provided the latest mobile devices but has also come up with solutions to the demand of rapid communication in the mobile industry. Thus, Motorola has come up with mobile devices that enhance connectivity, safety, and productivity that lead to everyday solutions to communication challenges. Unlike other mobile companies, Motorola has penetrated rapidly and has been on the forefront, to ensure the delivery of the latest products to the market. In this regard, Motorola has today grown significant as its mobile devices are used widely in the leading industries such as the hospitality industry (Burda 5). The technology industry has since adjusted to making products, which are appropriate to the use of the internet and other new applications. Their devices are safe for use in the schools and colleges. Motorola has since been available to all market segments. Today, Motorola is looks forward to release other devices that will enhance high speed connectivity and improve communication and internet access worldwide.

Gender and Sexual Violence Term Paper Example | Topics and Well Written Essays - 1500 words

Gender and Sexual Violence - Term Paper Example The issue has also been common in some Asian and African countries especially those, which are Islamic, dominated. They argue that violence against these people has an adverse psychological effect and can lead to one committing suicide. Introduction With the recent efforts to fight against inequalities, gender and sexual violence is a topic, which has drawn scholarly interest in the recent past. In fact, Ussher believes that the exposure of sex into rigors secular stare and scrutiny of the sexual body has drawn both scientific and legal intervention (380). So violence against gender may take different directions, it seems to be more inclined to the female gender. Paludi Michelle, in her publication, Feminism and Women's Rights Worldwide, defines gender violence as any act that will suggest in any way the convention, elimination, and discrimination one gender and that result to any form of physical, sexual, or psychological harm of the same. Actions that deem gender violence are rape, dowry violence, genital mutilation and other tradition practices that do not favor or are harmful to women. Women can also be intimidated at work or in educational institutions (Paludi 12). Women trafficking and forced prostitution are other forms of gender violence. Sexual violence on the other hand is the subjective experience a targeted person undergoes which is against his will. Sexual violence may take forms of rape, forced prostitution, or state-sanction violence against women. This sexual harassment based on gender has hindered or compromised the ability of women to rise to higher levels in the society or authority. Hate violence against LGBTQ people Hate and sexual violence against the lesbians, gays, bisexuals, and transgender rose by more than thirteen per cent in the year 2010 alone. The report released by national coalition of anti-violence indicated that violence against persons tend to be more vicious as compared to other forms of bias-motivated crimes. These groups o f minorities have records of mistreatment in the various regions of the world having violated of their rights through murder, kidnapping, assaulted, or made to undergo other forms of psychological torture (Nelson 169). Despite the reported cases, many of them go unreported because the victims do not actually trust the police or are afraid of reprisal because they fear their identity as having sexual behavior. However, public information campaigns should be introduced in the public oriented zones to counter the homophobia. Law enforcement by officials should also take its course and all people be exposed to equal and fair treatment inconsiderate of their sexual basis. Hate-motivated violence’s against the minorities with queer sexual behaviors have been a common phenomenon in the current society. These persons (the lesbians, gays, bisexuals, transgender, and queer commonly known as LGBTQ) have been undergoing verbal attacks, sexual assailment, and discriminations in the work p laces. The intimate partners are being beaten and tortured, all because of hatred against this group (Ungar 41). The recent report by the Harvard school of public health affirmed that those with sexual abnormalities are two or more times likely to undergo abuse and their rights violated. The public also exhibited high probability of attacking and violating

Black quarterbacks in the NFL Research Paper Example | Topics and Well Written Essays - 1750 words

Black quarterbacks in the NFL - Research Paper Example B. The four different queries are: 1. Black quarterbacks in the NFL 2. Black quarterbacks currently in the NFL 3. Black quarterbacks active in the NFL 4. Black quarterbacks playing in the NFL These queries should bring up different information but with the same focus on black quarterbacks. We will see the black quarterbacks that have entered and exited the NFL, as well as their history. C. The search engines that will be used are Yahoo, Google, Bing and Dogpile, which is a meta-search engine. These search engines were chosen because they are some of the most widely used engines and should produce good results. D. As can be seen from the results, not all results from the searches are relevant to the topic. Some of the results actually go off on a tangent into something completely unrelated. The table below shows which results were relevant. E. Table 1. The first column shows the first ten hits that were received. It also shows how many times the web page was referenced when using all 4 queries. As shown in the table, the BQB site received the most hits throughout the entire search. F. The next table shows how each of the sets are ranked according to the precision formula. Table 2 Chart 1 The meta-search engine (Dogpile) provided results pulled from all of the other engines. G. There were some pages that showed up more than once no matter which query we used. The results are below. Table 3 H. Google uses a page rank system which means that the various parts of the webpage are ranked according to relevance. This then determines which page shows up in what position on the results page. Dogpile (the meta-search engine) seems to use a feed method that pulls information from other search engines based on how popular they are. Bing and Yahoo seem to use the same type of method which can be considered to be a Boolean method (CCH Incorporated, 2011). It is noticed that Yahoo and Bing both provided results where some of the words were found and then in other cases only on e word was found. Yahoo and Bing ranked their results according to how many words of the original search were found within the pages returned as results. I. One thing to notice about the results is that the meta-search engine (Dogpile) produced fewer relevant results when the search criteria were entered into the search box. This poses a question about what methods they actually use to retrieve information relevant to various searches. It was not determined that any of the search engines used the Boolean method. The only searchable information that was added was the exact phrase that was being researched and no other words such as AND, NOT, or IF were entered. J. The Kendall's tau (t) coefficient (also known as the Kendall rank correlation coefficient) is a statistic used to measure how two measured quantities are associated. Set Theory involves a non-parametric hypothesis test that makes use of the coefficient to test for statistical dependence. The Kendall's tau = \frac{(\text{num ber of concordant pairs}) - (\text{number of discordant pairs})}{\frac{1}{2} n (n-1) } K. Chart 2. Precision of 10 bar-chart L. The best search engine for this particular topic is Google. Google used a different method but their results were still relevant. We saw some of the same pages but overall Google provided something different for

Ethical Hacking Essay Example | Topics and Well Written Essays - 500 words

Ethical Hacking - Essay Example Even mundane day to day tasks rely on the use of computers. Technology is evolving at an unprecedented rate and as a result the products that reach the market are engineered more for ease of use rather than secure computing. With the increased numbers and expanding knowledge of ill-intentioned crackers, combined with the growing number of system vulnerabilities and other unknowns, organizations (universities, corporate companies, NGOs, hospitals etc) need to be more proactive in securing their sensitive networks and data. More and more companies now believe in the quote: "To catch a thief, think like a thief" and hiring ethical hackers to ensure information system security. For a long time, the term Ethical Hacking has been termed to be an oxymoron. This is mainly because of the misappropriate information imparted by misinformed or more appropriately, 'lesser informed' people. Since a long time, zealous and intelligent information system professionals who can get around a computer issue through innovation have categorized themselves into two categories: Black Hat Society (Crackers) and White Hat Society (Hackers).

Terrorist Attacks of Al Qaeda and Hamas Essay Example | Topics and Well Written Essays - 2000 words

Terrorist Attacks of Al Qaeda and Hamas - Essay Example There will be clear comprehension as to what drives these groups, and since both of them are Middle Eastern in origin the research will point out that religion and culture are the two main ideologies that drive them to terrorist activities. The conclusion shows that since these people that partake in terrorist activities within these groups have adapted to this way of life there is no real way to change their mind sets and therefore it is an adverse sociological issue that will continue for years to come. Hamas and Al Qaeda view the justification for terrorism as stemming from their origin and the use of Jihad and conflict to resolve disputes. Nevertheless, other countries view the idea of conflict as being something irresolvable, despite how complex or trivial it might be if terrorist activities are the strategies being utilized to minimize it (Farah 2003). Nevertheless, in much of the Middle Eastern land it is moral in Islamic religion to use the strategy of suicide bombing or mass killing of people to gain control and understanding of other people. As for non Muslims, there is no motive for terrorism that is justified. Problems can be resolved between people or nations through negotiation. In the process of negotiation, no party should aim to be a winner; otherwise, the aim of the negotiation will be defeated. There is no motive or morality in terrorizing people for whatever reason, in the minds of non Muslims, in order to simply gain their approval. However, this is where Hamas and Al Qaeda groups differ from other groups in the Middle East. A good example of what instigates violence and terrorist activity in these groups' minds is with issues such as the widely reported Danish cartoon of the Prophet Mohammed, which caused immense damage to people and properties around the world as the Muslims used the opportunity to attack non Muslim interest throughout the globe following this occurrence. Obviously they took it to the extreme left wing as even with, the burning of churches and killing of innocent people, it did not make things right. Therefore, despite the outcome that presents itself, many Muslims see the act of terrorism as a fight for a just cause in defense of their religion and Prophet Mohammed. This is the main ideology that drives both of these terrorist groups. The terrorism that is taking place between Israel and Palestine (Hamas Group) is in much part due to the terrorist government group that is utilizing suicide bombers even during negotiations of peace (Melgreen 2006). Israel is willing to embrace peace and ready to negotiate to reach peaceful agreement. This is reflected in the statement by Farah (2003), "This country is in a fight for its life against the forces of darkness in this world. We can prevail only with consistency, fortitude and by doing what is right." Israel and Palestine can only reach an agreement through peaceful means. The use of suicide bombers in the negotiation process will only prolong the peace process because Israel will not want to concede to terrorist regime and Israel would want to protect its own people against terrorism. The new regime in the

A political social movement Essay Example for Free

A political social movement Essay One problem the researcher had when operationalising the meaning of punk is that there was a varying meaning of punk. To the people who defined themselves as punk it was a political social movement, to others it was seen as fashion. Another problem is that it was hard to say whom the punks were because of how they act or dress. Some of the people who would say they were punk would not dress or act to the ideal, where others who were acting and dressing to the ideal would not identify themselves as punk. One reason why some sociologists may prefer qualitative methods is that it gives a truer insight into what a respondent has to say. This therefore improves the validity of the research. A second reason is that it provides greater depth into social life. It allows the researcher to look at society in more detail and other than its counter part not just as figures in a table. The research findings in item A tell us that once you label yourself as punk, you undertake three stages in a punk career. In the three stages there are what they define as being punk, how they behave, and their core values. The first stage is rebellion. Their definition of a punk is unconventional and a non-conformist. Their behaviour is anarchic and deviant. The way they dress and hairstyle is aimed to shock people and offend. Their core values at this stage are rejecting and opposing mainstream values. The second stage is belonging. They become a member of a subculture. They conform to common standards of dress, behaviour and may also start body piercing. They value being accepted by peers of being a true punk, not just a poseur. The third stage is belief in core values. They believe that punk values are more important than dress, looks etc. Their behaviour is individual do it yourself creative expression. They value personal integrity, individualism, honesty, and being unique.